J,crew in Syracuse Destiny USA Case Study Example | Topics and Well Written Essays - 1000 words

J,crew in Syracuse Destiny USA - Case Study Exampleorty-eight kilobyte three hundred and forty seven in the primary trade area and ninety six thousand eight hundred and ninety-four in the secondary trade area. The projection for the transshipment center by 2015 is to reach sixty thousand households in the primary trade area and one hundred and 10 thousand households in the secondary trade area.In 2010, the median bestride was 32.8 and 36.7 respectively for the primary trade area and secondary trade area. With an average age been 32.1 and 35.49 as the primary trade area and secondary trade area respectively. By using the worlds best craftsmen and fabric mills, J. Crew claims a distinctive line of luxury lifestyle clothing. Most of its shoppers are women and often visit the barge in for its cashmere sweaters.Offering of quality products and services that the stores competitors do not offer gives the store an advantage (Chevalier & Gutsatz, 2012). With strategies put in place to o vercome the lower prices the competitors have, for instance by ensuring that the store has a wider selection the consumer can pick from. The store went an extra mile of doing market research that constituted of a consumer study where there was an inquiry of what the customers preferred. Other factors were, the more or less affordable and favorable prices, what they valued most regarding products and services provided, as well as what they valued least about the stores business.Through the inquiry, the store managed to know what exactly it is the consumers anticipated having. The store management shopped in their competitors store and experienced their customer service first hand (Chevalier & Gutsatz, 2012). They spoke to a few shoppers and were interested in knowing what the shoppers desire and disliked about their competitors store. This gave them a chance of improving on their customer service and working on the likes, dislikes that their competitors had. The store dared to be d ifferent and focused on a narrow but profitable niche rather than possess a