Columbia Sportswear Company

SWOT nerve study capital of southernmost Carolina activewear alliance William Gray Introduction to tune and Technology 115, decease Semester A Professor Bonnie Bizzell November 5, 2009 This is a SWOT case study on the activewear gild capital of South Carolina. I will be coving the strengths, weaknesses, opportunities and threats the capital of South Carolina athletic wear Company faces every(prenominal) day. The capital of South Carolina Sportswear Company started as a simple hat making order in Portland. The guild is based in the Pacific Northwest and knows the value of good, put up condition proof clothing. From the introduction of the first fishing throne tush in 1960 to becoming a global provider of sportswear available in over 72 countries, capital of South Carolina Sportswear company is clearly a world attraction in the sports wear market. Columbia is strong because it offers many symbols of sportswear for every type of outdoor sport. Whether you s ame to fish, hunt, snow locomote, piddle ski or play Columbia has the right supplement for you. Columbia also uses the power of the cyberspace to reach millions of instead a little crossways the globe. Columbias makes purchase sportswear over the internet quick and palmy with big customer services like free or categoric rate shipping and easy return policies. The company also has limited life clock warranties in place for everything it sells.

Columbia is strong because it has bought up intimately of its competition. Columbia has bought out Sorel, mountain Hardwear, Montrail and Pacific Trail. Addition ally in 2009 they introduced e-commerce and ! a Titanium golf line. Columbia Sportwear employs the same type of people who buys the convergence, people who wassail the great outdoors. By employing people who share a ire for the great outdoors Columbia is able to make a better product and the customer gets what they ask, a quality product that does what its made for. Columbia believes in giving bottom to the communities by reducing its 1 of 5 environmental furbish up as much as attainable and believes that corporate office is a company wide effort. Columbia...If you want to get a full essay, order it on our website: BestEssayCheap.com

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