The mass media serve as a system for communication messages and symbols to the general populace. (Herman and Chomsky, 1994: 1). From surfing the worldwide web to picking up a intelligence activity programpaper in the morning, from watch the nighttime news to switching on our mobile phones mass media is all estimable rough us, in everything we do and we cant escape it. We are in a period of media saturation. Television is the best media example to intake because, watching telecasting is the most common home found unemployed activity for men and women in the UK [and other occidental countries as well] (Macionis and Plummer, 2002: 712). This indicates that television is likely to accept an impact on the steering people constrain their ideas and how they view reality. The mass media has been just about since the stamp press and since newspapers started becoming commonplace. Since the beginnings of mainstream media those at the top have tried and true to shape our vie ws by means of its use. Im going to endeavour and show in this essay, using the 1991 Gulf War as a faux pas study, that the ruling class i.e. big business, through overseeing the media, try and give birth us believe what they compulsion us to believe closely the world, outside our immediate fond milieu.
This management of the media, though, may non always be able to shape reality to everyones satisfaction (even though it leaves little scope for debate and follows already perceived social norms). For example as Kellner (1995) points out altogether 1% of the mainstream television coverage of the 1991 Gulf War offered take issue voices towards the war, ! yet there was still a significant dower of Americans concerned about / opposed to the war against Saddam. According to the pluralist way of thinking the media [should] play a key role in the... If you want to get a full essay, order it on our website:
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